social media policy
Updated December 2025
Social media is a superb tool for TBN members to connect, communicate and share club activities and member achievements. Positive use of social media should further the enjoyment of the club experience by its members. This policy is designed to be open and transparent about how members should communicate when using the club’s social media channels to create a positive experience.
TBN Social Media Channels
Official TBN: Toronto Bicycling Network Facebook Group (click here) If you are not in this group you can request to join and an admin will admit you. Members can post new material and comment. This group is intended for conversation among club members.
Public Toronto Bicycling Network Facebook Page (Click here) This is what's known as a public Facebook page, fan page, or business page. Anyone on the internet can find this page, and choose to follow its contents by clicking "follow" or "Like". Only the page admins can create new material and post as the club on this page. Members, or anyone following the page feed can see content and easily share interesting items with their Facebook friends by clicking on the "share" button at the bottom of a post. Content here is public with the intention of building community and outside interest in our club. Members who follow this page may be tagged on material that is posted by the club, so it will appear in their feeds and they can share it if they wish.
TBN Instagram account Click here Content can be shared on behalf of TBN by the communications team. This account is public. Anyone who follows this account can comment and share the content that is posted here. Members can be tagged in images and videos when at club events, and share with their friends who are on Instagram.
TBN Strava Club Click here You can follow friends and other club members on Strava
TBN on Zwift
TBN on Zwift and join our Virtual rides here
New! TBN YouTube Channel, coming soon!!
PLEASE SHARE: your ride photos, your achievements, cycling based topics, questions about routes or gear. Social media is also a forum to share events or news from our club, or for board members and designated volunteers to promote membership, TBN partners (including retail) or events that further the club’s interests. We encourage sharing of TBN posts across other social media channels and ask that members observe any rules of other platforms so that we keep our reputation positive and strong.
DO NOT SHARE:
- Posts that are neither cycling related nor considered of interest/relevance to cyclists and the Club.
- Posts about charitable initiatives. Please use your personal social media pages to ask for donations to a cause.
- Posts that criticize individual volunteers including ride leaders and board members, events, sponsors or partners. These issues should be taken up directly with the individuals or brought to the Board’s attention if necessary.
- Any posts that are offensive or could harm the club’s reputation. No sexism, racism, homophobia, shaming or bullying here! This includes offensive images and language.
- Posts that share confidential information about other members.
- Advertising, or posts that could result in a conflict of interest, eg. posts promoting other cycling clubs, or retail partners that compete with those that already support the club.
Misuse of the club’s social media channels may result in a suspension or removal from the club. If you believe a post is offensive, please bring it to the attention of a Board Member or the Director of Communications.
Change Log:
- 2025-12-11: added info about all social media channels
